Resume

Strategic Planning • Multi-Market Promotions •Strategic Alliances Website Development • Promotional Production & Distribution •Brand Management & Development - Department Budgeting • Department Development

  • Leadership & Team Building - Accommodated company development, growing the advertising department from a one-person operation to a strong, 7-person team of motivated, creative and self-reliant individuals.
  • Organization and Process Development - Moved departmental processes from their organic condition of chronic urgency to a system of regular planning, evaluation and improvement.
  • Brand Management - Participated in the team development of the company brand and thereafter managed the keeping of that brand, ensuring that our look, feel, and conversation were always consistent with who we wanted our brand to portray.
  • Budget - Monitored spending and consumables to make sure the Advertising Dept. came in under budget every year.

 

PROFESSIONAL EXPERIENCE

2007-Present Freelance

2004-2007 Oakworks, Inc. Director of Advertising

  • Management of Advertising Department staff including Art Director, 3 designers/account executives, Communications Specialist, Webmaster
  • Management of promotional materials production including tradeshow materials and displays, posters, brochures, flyers, business cards É quantities approaching 1 million pcs annually
  • Promotional material design, execution and distribution
  • Ad design
  • Ad insertion contracts
  • Management of Advertising budget
  • Catalog design
  • Management of outside print services
  • Website graphics design
  • Design and execution of instructions and product manuals
  • Branding strategy
  • Ad campaigns for 4 market segments
  • Hiring of new staff members and team development

 

2002-2004 Oakworks, Inc. Creative Director

  • Management of Advertising Department staff
  • Promotional material design, execution and distribution
  • Ad design for 3 markets
  • Ad insertion contracts
  • Management of Advertising budget
  • Catalog design for 3 market segments
  • Management of outside print services
  • Website graphics design
  • Design and execution of instructions and product manuals

 

2000-2002 Oakworks, Inc. Webmaster

  • Design and building of 9 new websites including rep and dealer websites and websites addressing specific needs of 7 different market segments
  • Search engine optimization for all websites
  • Copy writing for all websites
  • Maintenance of all websites
  • Registration and promotion of all websites
  • Tracking and record keeping for all websites
  • Management of website budgets

 

1999-2000 Oakworks, Inc. Acting Advertising Manager

  • Interim management of Advertising Dept.
  • Promotional material design, execution and distribution
  • Ad design
  • Ad insertion contracts
  • Management of Advertising budget
  • Catalog design
  • Management of outside print services
  • Website graphics design
  • Design and execution of instructions and product manuals
  • Participation in the choosing and hiring of a new Art Director

 

1998-1999 Oakworks, Inc. Medical Sales Manager
  • Management of international network of rental agents
  • Event planning for attendance at medical trade shows and conferences
  • Booth design for medical trade shows and conferences
  • Promotional material design, execution and distribution
  • Management of medical equipment stock and inventory
  • Management of medical department budget
  • Customer service and patient assistance
1997-1998 Oakworks, Inc. Medical Sales Rep
  • Rented equipment to patients
  • Billed medicare for patient equipment rentals
  • Sold equipment to international network of rental agents
  • Composed & executed delivery of communications to patients, doctors, rental agents, insurance companies, etc
  • Compiled mailing lists of doctors and prospective rental agents
  • Management of patient and doctor records
  • Customer service and patient assistance

 

1989-2007 Bim Jones (Fine Arts)
  • Production, sales and distribution of paintings and drawings
  • Supplying work to as many as 4 galleries at a time during 17 yr. period
  • One-man show annually 1990 - 1997
  • Group shows, several per year
  • Website http://www.bim-jones.com

 

1979-2007 Sunshine Construction Co., Inc. Office Manager (Robert W. Jones, President)

  • Payroll
  • Bookkeeping
  • Contracts
  • General executive assistance & secretarial tasks

 

EDUCATION

1976 B.F.A. University of Maryland, College Park

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