RESUME
Strategic Planning • Multi-Market
Promotions •Strategic Alliances Website Development • Promotional
Production & Distribution •Brand Management & Development -
Department Budgeting • Department Development
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Leadership & Team Building - Accommodated
company development, growing the advertising department from a one-person
operation to a strong, 7-person team of motivated, creative and
self-reliant individuals.
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Brand Management - Participated in the team
development of the company brand and thereafter managed the keeping
of that brand, ensuring that our look, feel, and conversation were
always consistent with who we wanted our brand to portray.
PROFESSIONAL EXPERIENCE____________________________________________________
2004-2007 Oakworks, Inc. Director of Advertising
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Management of Advertising Department staff including
Art Director, 3 designers/account executives, Communications Specialist,
Webmaster
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Management of promotional materials production
including tradeshow materials and displays, posters, brochures,
flyers, business cards É quantities approaching 1 million pcs
annually
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Promotional material design, execution and distribution
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Ad design
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Ad insertion contracts
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Management of Advertising budget
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Catalog design
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Management of outside print services
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Website graphics design
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Design and execution of instructions and product
manuals
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Branding strategy
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Ad campaigns for 4 market segments
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Hiring of new staff members and team development
2002-2004 Oakworks, Inc. Creative Director
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Management of Advertising Department staff
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Promotional material design, execution and distribution
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Ad design for 3 markets
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Ad insertion contracts
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Management of Advertising budget
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Catalog design for 3 market segments
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Management of outside print services
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Website graphics design
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Design and execution of instructions and product
manuals
2000-2002 Oakworks, Inc. Webmaster
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Design and building of 9 new websites including
rep and dealer websites and websites addressing specific needs
of 7 different market segments
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Search engine optimization for all websites
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Copy writing for all websites
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Maintenance of all websites
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Registration and promotion of all websites
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Tracking and record keeping for all websites
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Management of website budgets
1999-2000 Oakworks, Inc. Acting Advertising Manager
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Interim management of Advertising Dept.
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Promotional material design, execution and distribution
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Ad design
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Ad insertion contracts
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Management of Advertising budget
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Catalog design
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Management of outside print services
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Website graphics design
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Design and execution of instructions and product
manuals
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Participation in the choosing and hiring of a
new Art Director
1998-1999 Oakworks, Inc. Medical Sales Manager
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Management of international network of rental
agents
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Event planning for attendance at medical trade
shows and conferences
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Booth design for medical trade shows and conferences
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Promotional material design, execution and distribution
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Management of medical equipment stock and inventory
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Management of medical department budget
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Customer service and patient assistance
1997-1998 Oakworks, Inc. Medical Sales Rep
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Rented equipment to patients
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Billed medicare for patient equipment rentals
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Sold equipment to international network of rental
agents
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Composed & executed delivery of communications
to patients, doctors, rental agents, insurance companies, etc
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Compiled mailing lists of doctors and prospective
rental agents
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Management of patient and doctor records
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Customer service and patient assistance
1989-2007 Bim Jones (Fine Arts)
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Production, sales and distribution of paintings
and drawings
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Supplying work to as many as 4 galleries at a
time during 17 yr. period
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One-man show annually 1990 - 1997
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Group shows, several per year
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Website http://www.bim-jones.com
1979-2007 Sunshine Construction Co., Inc. Office Manager (Robert
W. Jones, President)
EDUCATION __________________________________________________________
1976 B.F.A. University of Maryland, College Park
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